dwp | design worldwide partnership to Shape Cute Press' New Flagship Store

dwp | design worldwide partnership, an esteemed global architecture and design company, has been commissioned by Cute Press, a reputable cosmetics brand, to design their upcoming flagship store. The collaboration is a strategic move by Cute Press to harmonise the aesthetic across all branches.

Ms. Kanidtha Pattanapanitchakul, Design Director at dwp, shared her thoughts on the prestigious undertaking.
"Our design for the Cute Press flagship store is conceptualised around the theme 'Tropical Vibes', mirroring the brand's 'Tropical Life is Beautiful' concept. The objective is to capture the brand's unique essence and present it within a welcoming, warm ambience characterised by the use of wood materials. We intend to impress every visitor who walks into the store," she said.
Pattanapanitchakul also emphasised the practical aspects of the design, "Aside from the unique design, we've addressed the brand's needs in terms of durability and easy maintenance. The flagship store is poised to deliver a high-quality experience to its customers."

This project signifies a notable rebranding effort for Cute Press. The team at dwp has committed their best determination to deliver on this significant task. "We consider it a privilege to be involved in this exciting venture for Cute Press, and we're dedicated to making it a success," Ms. Kanidtha Pattanapanitchakul added.

Experience the 'Tropical Vibes' concept now at all Cute Press branches